THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES CALABAR METROPOLIS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This study is intended to find out the impact of Advertising on the Marketing of hotel services in Calabar metropolis. This include investigation whether Advertisement helps hotels in creation of public image also to know whether advertising is necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in the advertisement of hotel services furthermore, the study is intended to find out if hoteliers undertake advertising in view of its impact to hotel services. The total population for the study is 200 staff of five hotels (5) in Calabar State. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up house keepers, front desk officers, bartenders and chefs were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies.
Related Project Materials
EFFECT OF CREDIT RISK ON BANKS PERFORMANCE IN NIGERIA
Background of Study
Commercial banks play a significant role in the economic development of nations through the financia...
ASSESSMENT OF THE IMPACT RESISTANCE BEHAVIOUR OF RHA BASED KENAF FIBROUS CONCRETE
ABSTRACT
Waste materials utilization is one of the central concerns of waste management approaches in recent years. The developments in c...
PORT REGIONALIZATION: TOWARDS A NEW PHASE IN PORT DEVELOPMENT
ABSTRACT
Logistics integration and network orientation in the port and maritime industry have redefined the func...
IMPACT OF DIGITIZATION OF THE BROADCASTING MEDIA IN NIGERIA. A STUDY OF NIGERIA TELEVISION AUTHORITY (NTA ENUGU)
Abstract
The purpose of embarking on this study was to provide a well-detailed account on the impact of digitization of the Broadcasting...
AWARENESS AND UTILIZATION OF ONLINE PUBLIC ACCESS CATALOGUE (OPAC) BY UNDERGRADUATE STUDENTS IN FEDERAL UNIVERSITY DUTSINMA LIBRARY, KATSINA STATE, NIGERIA
ABSTRACT
OPAC refers to information retrieval system composed of database of bibliographic records describing the books and other materia...
AN APPRAISAL OF THE DEVELOPMENT OF THE TORT OF NEGLIGENCE IN NIGERIA
ABSTRACT
It has been established that the development of the Tort of negligence has been gradual. The tort of negligence in its formative...
MANAGEMENT OF LOCAL GOVERNMENT FINANCE
ABSTRACT
This research is aimed at examining ‘’The Management of Local Government Finance With particular re...
USERS’ ASSESSMENT OF CONDUCIVENESS OF CAMPUS INFRASTRUCTURE AT FEDERAL UNIVERSITY OF TECHNOLOGY, MINNA
ABSTRACT
Higher educational institutions, particularly government owned institutions, in developing countries are described as unconduciv...
THE ROLE OF FINANCIAL STATEMENT IN INVESTMENT DECISIONS
ABSTRACT
The research topic of this study is “The role of financial statement in investment decisions” – a study of sel...
THE IMPACT OF PERFORMANCE MANAGEMENT SYSTEMS ON BUSINESS SUCCESS
This study explores the impact of performance management systems (PMS) on business success. Objectives include: (1) evaluating how PMS contributes...
