THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES CALABAR METROPOLIS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
Abstract
This study is intended to find out the impact of Advertising on the Marketing of hotel services in Calabar metropolis. This include investigation whether Advertisement helps hotels in creation of public image also to know whether advertising is necessary in making customer to be aware of hotel service in term of moral, ethnics and norms in the advertisement of hotel services furthermore, the study is intended to find out if hoteliers undertake advertising in view of its impact to hotel services. The total population for the study is 200 staff of five hotels (5) in Calabar State. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up house keepers, front desk officers, bartenders and chefs were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies.
Related Project Materials
An Assessment of Nigerian Semantic Trends on Social Media: A Comparative Analysis of Twitter Movements
Background of the Study
Semantic trends in digital communication reflect the evolving meanings of words and expressions in...
ASSESSMENT ON VIGILANTISM AND CRIME CONTROL IN CONTEMPORARY NIGERIA
BACKGROUND OF THE STUDY
Any society that wishes to thrive must fulfill the social pre-requisite of providing appropriat...
ASSESSING CLASSROOM SIZE AND ITS INFLUENCE ON STUDENTS ACADEMIC PERFORMANCE
ABSTRACT
This research was performed to examine the influence of class room size on academic performance of secondary sc...
An Assessment of Dietary Habits and Their Effect on Obesity Prevalence in Kaduna State
Background of the Study
Obesity has become a significant public health issue worldwide, and its prevalence in many African countries, inc...
NUTRITIONAL KNOWLEGDE AND PRACTICE AMONG EXPECTANT MOTHERS IN ONITSHA NORTH AND SOUTH LOCAL GOVERNMENT AREA OF ANAMBRA STATE
ABSTRACT
The interaction between a pregnant mother and her developing baby are numerous and varied ranging from the food...
An Examination of the Effectiveness of Documentary Films in Advocacy Campaigns Among Activists: A Case Study of Jalingo Local Government Area, Taraba State
Chapter One: Introduction
1.1 Background of the Study
Documentary films have long been recognized as a powerful tool for social...
An examination of investment appraisal techniques in Nigerian oil companies: A case study of Chevron Nigeria
Background of the Study
Investment appraisal techniques are essential for evaluating the viability and profitability of pro...
Building more performant large scale networks for the Internet of Things
Abstract
Inspired by the rise of smaller computing devices and ubiquitous network connectivity, this dissertation focuses on the dynamics...
A STUDY OF EXAMINATION MISCONDUCT AMONG STUDENTS OF COLLEGE OF EDUCATION
Background To The Study
Examination according to Chambers concise dictionary simply means to test to in...
The impact of religious education on students' perceptions of wealth and materialism in Lafia LGA, Nasarawa State
Background of the Study
In an era marked by rapid economic development and consumerism, perceptions of wealth and material...
